Mai Abdel Asim, founder of What Women Want magazine

After shuffling different positions across the marketing and telecommunications world, Abdel Asim embarked on an entrepreneurial journey in 2006, when she founded What Women Want… magazine and her boutique creative agency Media & More. Bold, irreverent and profoundly powerful, the magazine breaks gender stereotypes and addresses issues that cut across all aspects of the female life, from fashion to sexual harassment, to the trials and tribulations of the differently abled. With reputable clients in different business, her agency masters online marketing, content creation and viral video production since 2009. In 2010, she launch Egypt’s first travel magazine, The Travel Mag.